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The company wants its customers to feel proud about purchasing wool and purchasing products made from Pendleton wool.

Pendleton contends clothing and textiles made of Merino and other fine wools as “a practical luxury” well within the reach of many consumers worldwide.

Nau’s contends interest in and demand for natural and animal welfare-friendly textiles of all kinds (for example farmers using holistic grazing), is very strong among its customers.

Nau has gravitated to Zque Merino wool certification because it sidesteps the mulesling issue.