China Australian label beef 1012 small

The growing number of middle income consumers in developing countries are attracted to Product of Australia branding as it provides confidence about quality and safety. Meat from live export animals can’t carry the same assurances.

Read more

Sheep export

SHEEP :960112: Fin Review: TO MARKET TO MARKET…A SHEPARD WATCHES AS SOME OF THE 40,000 LIVE SHEEP AND 1500 CATTLE

Read more

Sheepmeat southern cross lamb web

Sheepmeat and beef processed in Australia carry a range of credentials that importers and consumers recognise and value. In contrast live export animals are a basic commodity and are open to all sorts of assurance failures.

Read more

DCF 1.0

New Zealand farmers agreed a decade ago not to participate in the live export market, opting to only export processed lamb and beef.

Read more

Export lambs MSA Swan Hill 411 web

The notion of supplying food to local processors for local consumption even through supermarkets is unrealistic for most farmers when the majority of food they produce is destined for export markets.

Read more

coles hormone free Woolworths MSA beef 212 web

Woolworths support for MSA grading provides registered farmers with a financial incentive as premiums are paid by processors for carcases grading MSA; Coles hormone growth promotant beef is a passive incentive because it creates market differentiation and potential for increased consumer demand.

Read more